Make the most of your holiday property with So Southwold

Holiday letting with So Southwold

With both local and national expertise and support, you'll get the best of both worlds

Here in Suffolk, we have passionate, knowledgeable property specialists who can support you in getting your property ready to let. We're also part of the Original Cottages family, which means that you get additional benefits from our central team of experts. From pricing to marketing to property grading, we can ensure that your property is set up for a successful season, year after year.

Operating from our offices in Southwold, we can provide you with a great service and a wealth of local knowledge.

The refurbishment of my holiday home had been majorly delayed by the lockdown and there was a significant chance that I would miss the summer season completely. However, with Annabel’s support, hard work and enthusiasm, it was actually launched to the holiday market within just 36 hours of being ready and then went on to achieve an incredible 7 full weeks of summer bookings in the first few days of going live. My thanks go to Annabel and her team for such a speedy response!

Homeowner Feedback, July 2020

Our advice is free and without obligation, so call us today on 0800 368 9358, email us at or Request a free owner pack

Why let with So Southwold?

Our years of experience, knowledge of the local area and the holiday homes we market is unrivalled. 

We have a lovely office in Southwold, plus a further office at Saxmundham for our managed services. With dedicated teams for homeowner and customer service, marketing and property management, plus national sales support (more on that later), we’re able to offer a service tailored for you.  Perhaps you enjoy managing your own property and simply want to use So Southwold as a booking agent? Or maybe you want us to take care of everything; housekeeping, maintenance, proactive repairs, the lot?  We can create a bespoke package to suit you.

Expert marketing

Leading digital marketing expertise & innovative activity such as virtual reality property tours.

Effective, targeted and exciting marketing activity featuring your individual property & free professional photography.

We list our properties on over 3,000 additional websites too - at no extra charge to our owners - including the following major brands:

Original Cottages
Trip Advisor
Love Cottages

It makes financial sense

We’ll visit your property for free to let you know how much you could earn.

Competitive commission rates, no sign-up or renewal fees, plus flexible property management options.

Attractive payment terms; regular monthly payments and easy to  understand statements, plus protection from cancellations and damages.

We're customer service led

Knowledgeable & friendly local team in Suffolk, plus a central team of experts.

Our holidaymakers come back year after year which means more repeat customers for you.

Tailored property management services, arranged to be bespoke to you and your property.

Request a free owner pack

Our response to Coronavirus (Covid-19)

From the start of the Covid-19 pandemic, we have, of course, been focused on supporting our homeowners, guests and staff. Safety has been our top priority, alongside timely information. In a world with so many unknowns, we have cut through the noise to give our homeowners clear, regular and informed communications about the situation, what it means to them, how we’re adapting, and what they need to do to adapt.  

We have made sure that we’re always available on the end of a phone or email too, and the feedback from our homeowners has been fantastic – we, and they – feel like our relationships have only strengthened during this time. 

And now, with holiday bookings on the up, we are helping our homeowners to make their properties safe and ready for visitors. We understand how holidaymakers’ needs are changing and advising our owners on how to optimise their property – from facilities, to pricing – to achieve their booking potential.  

Some quotes from our homeowners:

"Just to say thank you so much for such a thoughtful and comprehensive update, and for all of the tips, it is much appreciated and very reassuring to receive."

"Thank you all. I am so relieved that our agency have demonstrated integrity and balance. Well done."

"Many thanks for the update. Your message underlines the professionalism shown every day by your company. Let’s look forward to a healthy and happy future."


See below for a short video from Natalie, our Lake District manager, talking about how we’ve helped homeowners during the Coronavirus pandemic. 

Marketing your holiday home

Our websites
Our Websites

Our website is fully responsive (which means it adapts to best fit the device on which it's being viewed) and has been designed with the user experience front of mind to ensure that the booking process is seamless. We invest in ‘pay per click’ advertising and continuously work on our ‘organic’ search engine performance on Google. 
We market properties on our national website;

Affiliate websites
Affiliate Websites

We pay to list your properties on a range of affiliate websites, both in the UK and elsewhere in Europe, casting the net further still. These include: Airbnb, Tripadvisor, Snaptrip, Holiday Lettings and HomeAway.


Social media
Social Media

We showcase holiday properties, special offers, local news and events through our social media accounts,  and actively engage with our followers on Facebook, Instagram, Twitter and Youtube through our organic and paid social media activity.



Campaign marketing
Campaign Marketing

Our sophisticated Customer Relationship Management software (CRM) gives us outstanding insights into customer demographics, booking behaviour, marketing preferences and interests. We regularly communicate with our customers with personalised, targeted emails. We feature properties, events and special offers, tailoring the content to suit each customers’ own unique preferences.


Advertising & PR
Advertising and PR

We place carefully timed advertisements in local press and selected national magazines and papers. We work with local and national PR specialists, journalists and high profile bloggers to gain our cottages as much coverage as possible. We also work closely with local tourism agencies including Visit Suffolk and Bury and Beyond, Choose Woodbridge and Discover Newmarket.

Multiple relationships formed with national brands, for example Skinners Pet Foods, Virgin Wines and John Lewis.

Our offices
Local Presence

Our office and our window displays are designed to catch the eye of passing holidaymakers. Our branded company vehicles are another great way we spread brand awareness across the county.

Our office is well-positioned to advertise our holiday properties to passers-by.

Request a free owner pack

Tailored property management service

Our websites

Suffolk Cottage Care’s monthly housekeeping service plan takes care of all holiday home changeover cleaning including a regular and reference checked housekeeping and alternative cover when required, an agreed service level agreement with your housekeeper, regular monitoring of cleaning standards and fixed changeover costs per booking.  Booking notifications go directly to your housekeeper so you don’t have to worry about a thing.

Regular housekeeper and monitored standards

Affiliate websites

Sometimes things just don’t go to plan.  Plumbing leaks, electrical appliance failure, heat breakdowns etc.  We’re here to help with a monthly service that includes a 7-day emergency phone line for guests to use from 9am to 9pm in the event of maintenance issue during their stay and a ‘fully covered plan’ including a comprehensive monthly property inspection giving you complete peace of mind that your property is in tip-top condition.

Peace of mind for you and your guests

Social media
Linen Hire and Purchase

Guest expectations are continually rising and ‘hotel style’ crisp white sheets and fluffy white towels are high on the wish-list for self-catering accommodation. Suffolk Cottage Care can provide an extensive range of high quality, reasonably priced linen which is available for purchase.  We also provide a linen hire service which is a great alternative to purchasing your own linen.

Luxury hotel standards in your self-catering holiday home.


Welcome packs
Welcome Packs and Toiletries

First impressions and attention to detail create lasting memories for your guests and what could be nicer than a luxury welcome hamper brimming with the tastes of Suffolk?  Our welcome packs include Adnams ale, Pump Street Chocolate, Stokes condiments and more.  We also provide a range of L’Occitaine toiletries to add a little indulgence to your bathrooms.

The little touches really count.


Request a free owner pack

Maximise your income

Maximise your income with minimum inconvenience

Combining over 25 years holiday letting experience nationally with our local expertise in Suffolk we know how to maximise your income through holiday letting.


Competitive commission, strong bookings and good income levels


Individually researched price bands and optimised calendar


Bespoke marketing showcasing your property's unique features


Expert property management including housekeeping, maintenance and linen services


High repeat booking percentage builds your customer base year after year


Holiday properties as an investment

Staycations are experiencing a huge surge in demand and given the nature of UK self-catering breaks appealing to those looking for safe, environmentally friendly, cost-effective holidays, this is set to continue for some time to come.

Our experienced Property Recruiters frequently work with homeowners to help them select, furnish, manage and let their property, optimising their return on investment. Here is a summary of how we can help:

  We can visit properties with you.

  We can provide helpful feedback on the ‘letability’ of a property given its location and amenities.

  We can offer practical advice on simple steps to improve the ROI of the property (e.g. interior design).

  We can generate property proposals with rental rates and income.

  We can support with the practical running of the holiday let, taking away any ongoing hassle.

Please call us on 0800 368 9358 or send us an email if you’d like to find out more about how we could help you with your holiday home investment.


We're proud of the feedback we receive from our property owners, here's what they have to say:
" I’m very impressed with the level of communication and transparency. Thank you for everything you are doing "
" Thank you for the frequent updates and all the hard work you are putting in to keep our joint businesses afloat! It is much appreciated "
" Just a note to say, as a property owner, we have been really impressed by the way you are handling the difficult situation. Your regular updates are well written and your staff are amazing. "

Request a free owner pack

Additional homeowner benefits

10% Original Cottages discount
10% Original Cottages discount

As we are part of the Original Cottages group, our homeowners enjoy a 10% discount off their own holidays.

With over 5,000 Original Cottages properties to choose from, you too could enjoy exploring the UK for less. 

Partner discounts
Exclusive discounts from our partners

We love loyal customers. To say thank you for choosing us, we’ve teamed up with a range of local and national companies to ensure that you are rewarded with some seriously great offers and discounts.

How to join our family

If you’re interested in letting with us our knowledgeable and friendly team members are on hand to advise and support you through the simple 3-step process.


Contact us

Send us an enquiry so we can arrange an informal chat with one of our knowledgeable team members.


Arrange to meet

We would love to visit your property, or arrange a video meeting and tour (whichever is more appropriate) with no-obligation on you at all.


Join our family & receive bookings

We arrange your property setup and once live we launch our marketing activity to secure bookings and generate you income.

Meet the Team

Hannah Cooper
Property Recruitment Manager
Lauren Barnes
Property Recruiter
Megan Desborough
Property Recruiter
Robyn Moran
Property Admin Assistant

Request a free owner pack

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